Hey there, Devi!
As South Asian-American sisters, my co-founder and I have always been deeply connected to our roots, our culture, and our heritage. And when we set out to create House of Devi, we knew that we wanted to do more than just design clothes—we wanted to create a platform for storytelling, a space where Indian designs and immigrant stories could come together to create something truly magical.
You see, for us, fashion isn't just about looking good—it's about feeling connected, feeling empowered, and feeling proud of who you are and where you come from. And that's why we're passionate about infusing every piece in our collection with the vibrant colors, intricate patterns, and rich textures of Indian culture.
From the moment you slip into one of our hoodies adorned with traditional embroidery or wrap yourself in one of our sweatshirts featuring ancient block prints, you're not just wearing clothes—you're wearing a piece of history, a piece of heritage, and a piece of your own unique story.
But our mission at House of Devi goes beyond just preserving Indian culture—it's about finding new ways to sustain and celebrate it, even when living thousands of miles away from the motherland. It's about embracing the beauty of cultural fusion and honoring the immigrant experience, both past and present.
That's why we're committed to using our platform to amplify the voices and stories of immigrants, refugees, and diaspora communities, weaving their experiences and perspectives into the fabric of our brand. Whether it's through collaborations with local artisans or partnerships with immigrant-led organizations, we're always looking for new ways to uplift and empower those who have made America their home.
And speaking of immigrant stories, have you checked out our Love Letter sweatshirt? It's more than just a cozy garment—it's a heartfelt tribute to the enduring love between my parents. The letter imprinted on the sweatshirt was written by my father to my mother when they were separated by continents, waiting for the day they could be together again. You can see the original letter in the picture of this post.
As we continue on this journey, we're also exploring how we can speak to the feminine divine energy through our designs. For us, fashion is more than just a form of self-expression—it's a way to connect with the divine within ourselves and others, to celebrate the sacredness of womanhood, and to honor the strength, resilience, and beauty of the feminine spirit.
With love and light,
Shital